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AT&T Predicts That Millions More Will Cut Cord

bcg_2006

Well-Known Member
Gold Member
Dec 25, 2008
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Who still is hanging onto their cable sub? If so, is it because of convenience packaging with internet?

I went with YouTube TV which has been surprisingly good and a fair offering. Along with ESPN+, I have all the options I really need with local channels and sports, the rest is icing.
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On an earnings call Thursday, AT&T Chief Executive Officer John Stankey said "we're probably going to see a little bit of a plateauing" when the number of homes subscribing to pay TV hits 55 million to 60 million. Most of those homes will include sports fans, he said. It's a stark outlook for an industry that's already suffered a long subscriber exodus.

There were about 91 million pay-TV subscribers at the end of 2019, including some 8 million who signed up to online-TV bundles like Hulu and YouTube TV. About 3.5 million people cut the cord in the first half of the year, according to Bloomberg Intelligence. While AT&T, Comcast, Charter and other TV providers are focusing their businesses on delivering internet service, owners of cable channels are especially vulnerable.

That's because more cord-cutting means lower subscriber fees, a key revenue stream. Stankey added that AT&T is focusing on growing its new online streaming service, HBO Max, to prepare for the future. AT&T said Thursday that it shed another 590,000 TV subscribers last quarter. With customer losses mounting, AT&T has been looking to sell the majority of its satellite-TV business, DirecTV.
 
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