According to A&M, this is "a 15-year multimedia rights (MMR) partnership. Playfly will work closely with Texas A&M to execute a dynamic custom strategy focused on driving significant commercial growth, including Name, Image and Likeness (NIL), entitlements, premium hospitality, emerging categories, and other opportunities."
Playfly will pay $515 million, guaranteed, over the life of the contract. This nearly doubles A&M's NIL pool from $18 million to $34 million.
Playfly will pay $515 million, guaranteed, over the life of the contract. This nearly doubles A&M's NIL pool from $18 million to $34 million.
