"Let's step back and talk a bit about the four P's of marketing: Power, Prestige, Profiteering, and Progress. Changing the seal at this stage engages all four of the P's. It is important to note that Pandering to the desires of satisfied alumni and current students is not one of the P's. If there were a fifth P, it would be Pushing changes through despite resistance."
http://www.goodbullhunting.com/hypnotoad/2015/5/1/8528761/one-true-brand
http://www.goodbullhunting.com/hypnotoad/2015/5/1/8528761/one-true-brand
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