Aren't these kids that gets the NIL deals supposed to be representing the company? We hear about NIL deals all the time and i am sure there are way more taking place than we see or know about.
I have never seen one commercial, billboard, ad, poster, radio announcement, etc for one athlete. What exactly is the criteria behind the NIL? Take Nike for instance, I am sure they are doing it (even if not). Do they simply make these deals, but don't have to do much afterwards? I guess alot of the deals are local or regional, but still, I haven't noticed a thing in the Houston or Texas region.
I have never seen one commercial, billboard, ad, poster, radio announcement, etc for one athlete. What exactly is the criteria behind the NIL? Take Nike for instance, I am sure they are doing it (even if not). Do they simply make these deals, but don't have to do much afterwards? I guess alot of the deals are local or regional, but still, I haven't noticed a thing in the Houston or Texas region.
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